Like a heaping helping of your favourite comfort food, J. Rawls' characteristic blend of smoothed-out soul and jazz elements spread over tough, no-nonsense beats has served as a comforting bit of nostalgic respite from the myriad synthesized turns hip-hop has taken in recent years. His latest effort continues that trend unabashedly. Bringing together a slew of then-and-now lyrical heavyweights, The Hip Hop Affect maintains a largely light-hearted, feel-good pose throughout, demonstrating a general love for the art of rap record production, with songs like the Diamond D-assisted homage "Best Producer on the Mic," the insane 23-MC posse cut "We're On Top," a slew of casual post-track interludes and Rawls' creative use of sample-revealing beat builds. While old-time jazz snippets provide the basis for the majority of the album's sweet grooves, cuts like the warbling "Just Rhymin' With Fest" and fanciful half-time bouncer "Who Am I" do show attempts to switch things up from time to time, though the wide-ranging vocal features gathered here ensure that diversity is never truly an issue on yet another successful J. Rawls endeavour.
(Nature Sounds)J. Rawls
The Hip Hop Affect
BY Kevin JonesPublished May 24, 2011